Introduction
88m series 241m lundentechcrunch – Piano is an organization located in Amsterdam, Netherlands. It aims at understanding consumer behavior through Analytics. It has raised $88 million in a round of funding from LinkedIn, Rittenhouse Ventures, and Updata Partners. Keep reading to find more information about investment in this article.
About Piano
Piano creates a business that is purpose-driven. It provides businesses with a comprehensive platform that aids in understanding and influencing client behavior. With Piano, you have the ability to use precise real-time data to offer personalized consumer experiences at scale.
Piano set out on a quest to provide every businessperson access to the power of data and reasoning. And in order to do this, they envisioned a complete platform that is strong, straightforward, and elegant for understanding and activating data.
88m series 241m lundentechcrunch
Piano concentrates on growth in order to efficiently satisfy this crucial need in an international company. We put our client and their team first; our role is to free them up to perform to the best of their abilities. It serves as both their coach and mentor.
Piano moves quickly because they are aware that success depends on it. They behave honorably, and honestly and concentrate their success on promoting businesses that have socially beneficial purposes, such as those in media and healthcare.
Who is LinkedIn?
LinkedIn is the largest professional network on the internet. It can help you locate the ideal job or internship, establish and strengthen professional connections, and get the knowledge you need to further your career. You can access LinkedIn via a desktop computer or a mobile device. It must be running the LinkedIn app, a mobile web browser, or also the LinkedIn Lite Android app.
88m series 241m lundentechcrunch
Through the use of your experience, abilities, and education, a thorough LinkedIn profile can help you connect with prospects.
LinkedIn also allows you to write articles, join groups, submit images and videos, and plan offline events.
LinkedIn as an investor, Piano raises $88 million in Series for Analytics and Subscription Solutions for Publishers
Updata Partners, LinkedIn, and Rittenhouse Ventures contributed $88 million to Piano, a platform for subscriptions, analytics, and content personalization for companies.
The Wall Street Journal was one of the major publishers and media firms that Piano, a New York-based company, has historically worked with. However, it also collaborates with businesses from other sectors, such as Kirin, Deutsche Telekom, and IBM’s The Weather Company.
In this round, Piano has an intriguing new supporter who may indicate the direction those more recent areas of development will go. The social networking site for professionals, LinkedIn, owned by Microsoft, is taking part in this Series C round, which is being led by prior investor Updata Partners. Also taking part is Piano’s hometown Philadelphia-based Rittenhouse Ventures.
The CEO of Piano, Trevor Kaufman, declined to elaborate on how the firm will interact with LinkedIn. But it’s noteworthy since LinkedIn has historically been reluctant to leverage the profiles it has on its 740 million users.
We could use it in a variety of ways, such as by creating a system to manage logins via LinkedIn profiles. It could then possibly be used to help people manage, read and consume all the content they subscribe to. We could also use it to provide an identity layer for commenting on stories. That is similar to how Facebook and Google logins to third-party websites work. Or perhaps something completely different: Piano could assist in realizing some of LinkedIn’s untapped potential.
According to Scott Roberts, VP and Head of Business Development at LinkedIn, “Members are coming to LinkedIn in greater numbers to keep updated on the news and viewpoints that drive their respective industries. Critical to this is the work we undertake with trustworthy publishers and journalists.” “It is a natural strategic investment opportunity to work with Piano to help unlock greater value for publisher content on LinkedIn.”
The emergence of Piano in that environment is particularly intriguing. It gives publishers the means to better utilize the content production they currently have in place rather than forging new ground. What’s noteworthy is that it was able to benefit from shifting attitudes in the publishing sector in the process. Paywalls and subscriptions are now more widespread in a far more comprehensive range of contexts. While previously they were a burden on traffic and primarily beneficial for people in the field of B2B.
Notable among Piano’s features are a more complex set of statistics that offer more insight into how content is being viewed, which can then be utilized to construct those membership tiers and estimate the possibility of people subscribing.
In addition, the sector of newsletters is currently another one where Piano is expected to generate more items. Not the Substack sort, but rather creating tools for publishers to aid in the development of newsletter companies that they may later decide to monetize. Indeed, Piano has no interest in starting a different kind of newsletter.
Given how fragmented the audience development, analytics, and measurement industry is, the corporation might possibly be dabbling in additional M&A. In order to better handle and process statistics from many silos, including traffic, advertising, subscriptions, interaction, and more, the firm bought French company AT Internet in March of this year.
In a statement, Jon Seeber, a Piano’s board member, said: “Piano’s recent growth has been outstanding. We are very glad to see the expanding set of capabilities they bring. Which is to both media companies and brands looking to drive more revenue from their audiences. They now have a true end-to-end platform that can power all aspects of the customer journey. Also allowing their clients to incorporate only the highest-quality data.”
88m series 241m lundentechcrunch
Who is Ingrid Lunden?
Ingrid began working as an editor and writer for TechCrunch in February 2012 and is based in London. Ingrid formerly worked as a staff writer at paidContent.org before joining TechCrunch. She has also previously done regular freelance writing for newspapers like the Financial Times. Ingrid covers advertising, digital media, mobile, and the areas in which these topics converge.
Conclusion
The B2B company’s executives said that they had secured a $88 million Series C round of venture capital funding and are eager to recontact their Philadelphia employees face-to-face next month. Updata Partners, a D.C.-based business that also invested in the Series B, served as the round’s lead investor. Rittenhouse Ventures and LinkedIn Corporation also made strategic investments, the company said on Tuesday.
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